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Our Blogs
Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
3 demographic trends shaping the future of graduate and adult enrollment
Focus on email deliverability, not email delivery
What the OBBB and the new Carnegie classification could mean for higher education accountability
4 higher ed alternative revenue ideas that won’t deliver—and what actually will
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Contributing expertsRecent and Featured Posts from Every Blog
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Enrollment Blog
What students look for in a college—and how your virtual tour can help
EAB’s latest insight paper explores the characteristics that most strongly influence a school’s ability to attract students, along with nine archetypical school personas. Virtual tours are a uniquely powerful tool for engaging today’s students, we explored how to align your virtual tour with your school’s persona for maximum impact.
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Higher Education Strategy Blog
3 takeaways from university CBOs: Reflections from our recent leadership discussion
This blog shares key takeaways on resilient leadership, financial scenario planning, and college athletics from our discussions with chief business officers.
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Higher Education Strategy Blog
What 30+ rising higher education leaders learned in EAB’s fall 2024 fellowship
EAB's Rising Higher Education Leadership Fellowship fall 2024 cohort tackled institutional challenges ranging across topics such as student retention, mental health, talent, and space planning.
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Adult Education Blog
Over half of graduate enrollment staff are considering resigning—here’s what you can do about it
Staff retention has always been a top priority for graduate enrollment leaders, but mounting challenges—such as the looming demographic cliff forecasting enrollment declines and a new presidential administration creating funding uncertainty—make retaining top talent both more difficult and more critical.
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Adult Education Blog
Expanding your domestic student market
International students played a major role in post-pandemic enrollment growth, but with the return of a Trump administration, uncertainty now looms for graduate and adult-serving enrollment leaders.
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Adult Education Blog
5 reasons graduate student list-buying is so hard
Read on to uncover five hidden list-buying challenges for enrollment marketers, how much they could be costing your team, and how to solve them.
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Enrollment Blog
Why students pick the schools they do, part 2: The institutional personas shaping students’ college choices
In this blog post, we’ll explore nine institutional personas that represent a distinct combination of traits that influence student attraction.
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Student Success Blog
Future students will need more academic support
The last several incoming classes of college students had their high school learning significantly disrupted by the pandemic, creating major student success challenges for higher education. We’ll break down why these strategies work and how institutions can apply these lessons to better support their own students.
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K-12 District Leadership Blog
Why are students struggling in math?
Across the country, educators are grappling with an urgent challenge—reversing the troubling decline in K-12 student math achievement. But three distinct challenges emerged, each deeply interconnected and requiring district-level solutions.
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