Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool
GenAI Employer Interview Guide
This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center
Microcredential Resource Center
This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional…
Professional and Adult Education Advisory Services
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Insight Paper
Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation
The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity…
Appily Advance
Insight Paper
Leveraging Data to Optimize Graduate Recruitment and Operational Excellence
This insight brief discusses key insights to help graduate enrollment leaders optimize their internal operations and recruitment strategies.
Adult Learner Recruitment
Insight Paper
Making Strategic Choices Today for Graduate Success Tomorrow
To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with…
Adult Learner Recruitment
Insight Paper
Why High Demand Isn’t Enough to Grow Nursing Enrollment
This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Explore all our blogs
More Blog Posts
Blog
Is it time to transition away from your OPM?
Here’s a four-step framework for a smooth and strategic transition to a new enrollment marketing partner, without jeopardizing…
Adult Education Blog
Blog
What it takes to win in grad and adult enrollment today
We asked four of EAB’s adult learner recruitment experts to share guidance on the biggest shifts affecting the…
Adult Education Blog
Blog
Our new staffing model playbook for higher ed CMOs
How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Under Pressure: Grad Enrollment Pros Sound Off
Experts share findings from the latest EAB-NAGAP survey of graduate enrollment professionals.
Podcast
How Graduate Enrollment Teams Are Adapting
Experts share findings from EAB’s latest benchmarking survey of nearly 350 graduate enrollment professionals.
Podcast
Survey Highlights What Matters Most to Adult Learners
Experts review findings from a new EAB survey of nearly 4,000 current and prospective adult learners and share…
Videos
All Videos
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Video
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Video
Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment
Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Adult Learner Recruitment
Infographics
All Infographics
Infographic
Meet your new graduate and adult learner infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic
The 6 stages of the adult degree completer journey
Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Adult Learner Recruitment
Infographic
How to understand higher education enrollments in economic recessions
Discover why not every institution benefits from increased enrollments as the economy declines in this interactive infographic.
Professional and Adult Education Advisory Services
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