Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool
GenAI Employer Interview Guide
This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center
Microcredential Resource Center
This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional…
Professional and Adult Education Advisory Services
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Insight Paper
Making Strategic Choices Today for Graduate Success Tomorrow
To help university leaders get a better sense of the complex graduate enrollment landscape, EAB has partnered with…
Adult Learner Recruitment
Insight Paper
Why High Demand Isn’t Enough to Grow Nursing Enrollment
This insight brief explores three key trends shaping graduate nursing enrollment and lead generation, along with actionable strategies…
Adult Learner Recruitment
Insight Paper
Achieving Today’s Ever-Growing Graduate Enrollment Goals
This report shares three key insights to help graduate enrollment leaders better incorporate stakeholder perspectives into graduate goals.…
Adult Learner Recruitment
Insight Paper
Understanding and Navigating Today's Graduate Enrollment Staffing Concerns
This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It…
Adult Learner Recruitment
Explore all our blogs
More Blog Posts
Blog
Struggling to attract graduate students? Here are four ways to fix it
Here are four areas enrollment teams should focus on to enhance their graduate student recruitment strategies, based on…
Adult Education Blog
Blog
3 strategic actions to support graduate enrollment in today’s policy landscape
Making informed decisions in today’s fluid federal policy landscape is critical. Here are some of the changes—and challenges—we’re…
Adult Education Blog
Blog
What makes your graduate program different? How to find—and prove—your value proposition
In today’s hyper-competitive market, standing out has never been more critical. How do you differentiate your graduate programs?…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Survey Highlights What Matters Most to Adult Learners
Experts review findings from a new EAB survey of nearly 4,000 current and prospective adult learners and share…
Podcast
How to Recruit Adult Career Switchers
Experts explain how to recruit adult learners who are interested in graduate business degree programs that will help…
Podcast
How UCF is Expanding Opportunities for Hispanic Adult Learners
Representatives from the UCF College of Nursing discuss a public-private partnership that helps them provide more Hispanic adult…
Videos
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Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Video
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Video
Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment
Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Adult Learner Recruitment
Infographics
All Infographics
Infographic
Meet your new graduate and adult learner infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic
The 6 stages of the adult degree completer journey
Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Adult Learner Recruitment
Infographic
How to understand higher education enrollments in economic recessions
Discover why not every institution benefits from increased enrollments as the economy declines in this interactive infographic.
Professional and Adult Education Advisory Services
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