Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool
GenAI Employer Interview Guide
This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center
Microcredential Resource Center
This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional…
Professional and Adult Education Advisory Services
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Insight Paper
The New Rules of Engagement for Enrolling Today’s Adult Learners
Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting…
Adult Learner Recruitment
Insight Paper
2026 Higher Ed Marketing Outlook
Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to…
Digital Agency
Insight Paper
Winning Domestic Students Amid International Upheaval
To succeed in this new era of graduate and adult enrollment, institutions must reassess their competitor landscape, sharpen…
Adult Learner Recruitment
Insight Paper
Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation
The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity…
Appily Advance
Explore all our blogs
More Blog Posts
Blog
Big applicant pools don’t guarantee ideal law classes
Law school applications are up, but yield is down. Learn three data-driven strategies to convert interest into right-fit…
Adult Education Blog
Blog
How adult degree completers are rethinking their college search
Discover how adult degree completers search, decide, and enroll faster—plus key insights from EAB’s 2025 Adult Learner Survey…
Adult Education Blog
Blog
3 headwinds shaping graduate and adult enrollment in 2026
Graduate enrollment leaders face new headwinds in 2026—from AI search to Grad PLUS changes. Learn how savvy teams…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Inside The Adult Learner Mindset
In this episode, EAB’s Val Fox and Todd Heilman explore how adult learners research, evaluate, and choose whether…
Podcast
How Loan Reform Will Redefine Graduate Education
Experts share tips for graduate enrollment leaders and financial aid strategists on how to prepare for the elimination…
Podcast
Are Grad Schools Entering Survival Mode?
Experts discuss how graduate schools are shifting their recruiting focus in response to the sharp decline in foreign…
Videos
All Videos
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Video
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Video
Meet the expert: Amy Luitjens, Consultant and Principal, Adult Learner Recruitment
Learn EAB’s subject matter experts help colleges recruit adult learners in today’s competitive market.
Adult Learner Recruitment
Infographics
All Infographics
Infographic
Meet your new graduate and adult learner infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic
The 6 stages of the adult degree completer journey
Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Adult Learner Recruitment
Infographic
How to understand higher education enrollments in economic recessions
Discover why not every institution benefits from increased enrollments as the economy declines in this interactive infographic.
Professional and Adult Education Advisory Services
Great to see you today! What can I do for you?