Professional and Adult Education
Graduate, online, professional, and adult degree completer programs are critical to financial sustainability for many institutions. EAB can help you stand out in a competitive market with research and tools to recruit adult students and design market-ready programs that align with workforce needs.
Insight Paper
Engaging the Modern Graduate Business Student
This brief highlights four key trends shaping graduate business enrollment and shares strategies to engage high-intent prospects and…
Appily Advance
Tool
GenAI Employer Interview Guide
This tool will help professional and adult education leaders engage employers with generative AI training.
Professional and Adult Education Advisory Services
Tool
Employer Demand Profiles
These profiles provide a snapshot of the employer demand in each region of the U.S., U.K., and Canada…
Strategic Advisory Services
Resource Center
Microcredential Resource Center
This resource center brings together best practices for building microcredentials that are financially sustainable and aligned to institutional…
Professional and Adult Education Advisory Services
Partner Resources
Resources exclusively for Professional and Adult Education partners. Explore new research and special events.
Research Report
Navigating Graduate Summer Starts
Read an analysis of how enrollment leaders at professional and graduate schools manage summer starts for master’s degree…
Professional and Adult Education Advisory Services
Research Report
Review of University and Corporate Co-Location Models
As institutions seek new ways to strengthen employer engagement, co-location partnerships offer opportunities to integrate research, talent development,…
Strategic Advisory Services
Insight Paper
Turn Competitive Intelligence into Graduate Enrollment Growth
Explore the five steps to identify competitors, clarify differentiators, and respond to market shifts to improve your graduate…
Adult Learner Recruitment
Research Report
Adult Learner Engagement at Downtown Campuses
This report explores how institutions use downtown campuses to engage adult learners, strengthen workforce connections, and expand their…
Professional and Adult Education Advisory Services
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More Blog Posts
Blog
4 steps to ensure your .edu remains the trusted source for students—and AI
Optimize higher ed web content for AI search. Learn 4 steps to improve clarity, trust, and visibility for…
Adult Education Blog
Blog
The higher ed SEO checklist
To help your institution get ahead of these changes, use this a practical checklist of AI-proof SEO strategies.
Adult Education Blog
Blog
Marketing teams are stretched thin. Here’s what the data says to do next.
Higher ed marketing teams face rising goals, tight budgets, and AI disruption. Explore survey insights and strategies to…
Adult Education Blog
Latest Podcast Episodes
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Podcast
Inside the Latest Graduate Enrollment Survey
Experts share key findings from a new survey of graduate enrollment leaders and discuss what those findings reveal…
Podcast
Grad PLUS Ends July 1: Are You Ready?
Experts discuss the end of Grad PLUS loans and new federal borrowing limits, explaining what the changes mean…
Podcast
The Graduate Enrollment Playbook Has Changed
Experts discuss how political and technological developments are forcing graduate enrollment leaders to shift lead-generation tactics.
Videos
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Video
EAB and NAGAP Survey Findings
Explore insights from 550+ graduate enrollment managers on today's enrollment landscape.
Adult Learner Recruitment
Video
Maximizing Adult Learner Enrollment in a Digital-First Era
Watch our short video for an early preview of Adult Learner Recruitment’s upcoming enhancements, including optimized organic lead…
Adult Learner Recruitment
Video
2 strategies to maximize the ROI on your graduate and adult program marketing
Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate…
Adult Learner Recruitment
Infographics
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Infographic
Profiles of your future graduate and adult students
Explore 4 adult learner profiles based on 8,000+ survey responses to improve graduate recruitment, enrollment, and engagement strategies.
Adult Learner Recruitment
Infographic
Meet your new graduate and adult learner infographic
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their…
Adult Learner Recruitment
Infographic
The 6 stages of the adult degree completer journey
Discover the six stages, and tactics, of an adult degree completer's journey to re-enrollment in this infographic.
Adult Learner Recruitment