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Get the latest insights from EAB experts on a variety of topics and terrains from enrollment to student success to K-12 education to higher education strategy and beyond.
Higher ed marketing is having a moment. Here’s why.
The enrollment recovery masks sharp divides
How to keep human connection at the center of your campus AI strategy
The “4S” challenges reshaping graduate and adult enrollment
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Higher Education Strategy Blog
How to communicate financial information to Gen Z students
Communicating with Gen Z students about how to be financially responsible in college is as elusive as booming budgets in higher ed. Discover how the University of Colorado Denver and Minnesota State University Moorhead approach financial communication with students.
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Adult Education Blog
Finding and recruiting adult learners
Universities throughout the country are facing the same issue—a dramatic decline in the number of high school graduates projected in 2025. COVID-19 has created additional enrollment instability and undergraduate enrollment is being negatively impacted at many institutions while there is growth in online and graduate programs which is accelerating the 2025 forecast.
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Higher Education Strategy Blog
Enhancing the attractiveness of joint undergraduate and graduate degrees
The impending demographic cliff is creating undergraduate enrollment challenges, especially for institutions in the northeast, where my university is located. One strategy to offset the expected revenue decline is growing graduate enrollment, and an institution’s existing undergraduate students are a fruitful market to target. By saving time and money, joint undergraduate and graduate degrees are an attractive way to keep strong students on campus for an additional year.
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Higher Education Strategy Blog
Adult learners and strategies for success
With a growing demand for education solutions for ‘adult learners’ and professionals looking to expand their education beyond the traditional PSE journey, our capstone project focused on identifying best practices and strategies for successful recruitment and retention of such adult learners.
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Higher Education Strategy Blog
Streamlining internal hiring processes and procedures through process improvement
No matter what industry we are talking about, from fast food to Fortune 500 companies, everyone is feeling the strain of the pandemic and the “Great Resignation”. Higher education has been vastly impacted by this surge of resignations and small applicant pools. It is more important than ever that we focus our attention to talent acquisition and onboarding to attract and retain top quality employees.
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Higher Education Strategy Blog
Improving employee engagement through continuous feedback
In 2018, Southern Oregon University updated its Strategic Plan to become an inclusive, sustainable university for the future that guides all learners to develop the knowledge, capacities, and audacity to innovate boldly and create lives of purpose.
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Higher Education Strategy Blog
Evaluating opportunities for external partnerships
External partnerships are excellent resources in a time when universities need to focus on their core educational missions and worry less about functionality in other areas.
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Higher Education Strategy Blog
Improving student enrollment and retention through on-campus employment and career development
When enrollment declines and potential college-goers question the return on investment of a bachelor’s degree, we need to recruit and retain students by linking on-campus employment with career development and academic curriculum.
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Higher Education Strategy Blog
Supporting transfer student enrollment and completion goals
Higher education across the nation is facing detrimental declines in student enrollment, challenging our institution’s leaders to be more innovative, more strategic, more empathetic to the needs of students, and more flexible as the “traditional” state of in-person and residential campuses shift to meet today’s students. A large portion of today’s average student body comprises transfer students and these transfer students come with unique needs and expectations—ones that demand our institutions to be better equipped to support enrollment and completion of goals of these students.
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