Our Blogs

Use your employment page to reach the candidates you really want

As you expand recruitment efforts, you should consider that for many candidates, your school’s employment page is their first interaction with the school. Discover how to ensure your employment page is informative and compelling for potential applicants.

Forget the games—give students smartphone apps that will benefit them

Learn how an app helped Robert Morris University retain more first-year students.

6 common shortcomings of pricing and aid webpages—and how to fix them

In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.

5 common mistakes in IT project intake processes—and how to correct them

See five questions to ask about your project intake processes to uncover and correct common mistakes that compromise effective IT project evaluation.

Laziness is a myth: how to equip students to navigate the hidden curriculum

How to create a financial aid policy for your college enrollment goals

Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.

2 ways to jumpstart (or improve) your rural outreach efforts

We identified two tactics colleges and universities can use to start or augment their rural student strategy without investing significant resources.

3 challenges in building rural relationships (and how to overcome them)

Universities and colleges often encounter challenges when trying to make inroads in rural communities and connect with prospective students. We've outlined three problems—and solutions—for college and university enrollment teams wanting to recruit more rural students.

How to find high-achieving rural students outside your normal pipeline

To identify rural students with the skills to succeed in higher education, enrollment leaders should to consider Career and Technical Student Organizations.